Yuseung Kim

Yuseung Kim is a lead user experience designer, currently leading the effort of mobile analytics at Salesforce. Prior to Salesforce, he worked at diverse scale of companies including Yahoo!, Prologue Films, Interbrand. His work covers a wide range of design practices from UX design, graphic design, branding to motion graphics. Yuseung has filed multiple US patents and received numerous awards including Red Dot, iF, Webby and American Web Design Awards. He holds a Master of Fine Arts in Media Design from the Art Center College of Design, CA and a BFA in Visual Communication Design from Seoul National University.

Steve Fadden

Steve Fadden is Director for Analytics UX Research at Salesforce and an award- winning professional faculty member with the UC Berkeley I School. He has worked in industry, consulting, and academia for many years, with an interest in the use of mixed methods research to study how people understand and make decisions in complex, dynamic environments.

Transforming data to insights: Empowering mobile analytics users to discover insights

30 min Case study | Categeory: UX | Target Audience: Designers who are interested in creating beautiful app experience for mobile platform Beginner to Advanced.

User-Centered Design (UCD) puts users at the heart of the design process. Upfront research determines users’ context, goals, current experiences and any pain points. Only then does concepting, and iterating begin. Initially, it’s pencil and paper sketches, building up to wireframes, mockups and finally functional prototypes. Collecting feedback at each of these stages is key to UCD and helps hone in on optimal solutions. We will share our journey, design process - how we collected data through diverse research methods, dynamic team culture - diverse team members' backgrounds which ultimately led us to understand deeper empathy for users, cutting edge design solutions empowering business users to explore data, uncover new insights, every opportunity and take actions instantly from their mobile device. Finally, 4 design principles guided Analytics Mobile to make it not only powerful tool but also create delightful experience with rich examples - Phone first, Coherence, Fluidity, and Simplicity.

Three key takeaways

• Mobile User Centered Design Philosophy.

• 4 Design principle.

• Design challenges and opportunities for mobile analytics.